If the Fortune 500 can do it, so can you! You may not have thought about an era or design style before embarking on your shop’s vision and culture representations inside and outside of your space, but this approach is certain to add clarity and speed the “de-clutter” or remodel process. By defining your “brand appeal” in terms of well-recognized design influences, you can make your shop tell your story with greater clarity and impact. If the Fortune 500 can do it, why not you? Here are tips and four inspired designs to get you started. Have fun!
Sign Biz Member Mustang Signs Becomes Wrap Certified
(Kennewick, WA) — Graphics film manufacturer, Avery Dennison, in Mentor, OH, announces that 28 graphics installers have achieved Avery Dennison Car Wrap Certification across the US and Canada in 2014. The certification is a two-part test that includes a written exam and hands-on vehicle wrap installation demonstration.
Dynamic Sign Seminar Moves the Needle
A popular seminar, The Digital Age: How Dynamic Signage Can Enhance Your Business, was presented by Teresa M. Young of LobbyPOP on Friday, June 13th, in Indianapolis at the NBM Show, and was sponsored by SAi. This 90-minute program was taped, and now appears on YouTube in its entirety, to help guide those who want to move into dynamic signage.
3V Signs & Graphics Provides Vibrant Visuals for Infant Patient
(Hermosa Beach, CA)– Local business owners, Pat & Stefanie Dacy, of 3V Signs & Graphics, jumped at the opportunity to provide Baby Alex with some vibrant color for his dull situation, creating and installing a bright and playful graphic wrap onto his plastic helmet that he is required to wear 23 hours per day, in order to correct a medical condition called Plagiocepholy.
Building Street Cred With Vehicle Wrap
Featured in Signs of the Times magazine, Sign Biz Members in Monterey, CA have fashioned a moving statement about their brand – literally. Using a Roland VS-640 printer and 3M’s Controltac IJ180-10Cv film, the 160-square-foot wrap was installed in a single piece over the truck bed. On the doors, the installers positioned seams at the base of the window post. “This was our ugliest truck, so we had to give it a thorough washing,” explains Tom Carr, the owner of SignWorks, which created and installed the graphics.
Elite Sign Gives Texas Tech Stadium Spirit
(Lubbock, TX) Although Lubbock is only the 11th-largest city in the Lone Star State, with roughly 300,000 metro-area residents, it’s known as The Hub City because it’s the largest urban area in the Texas region known as the South Plains. Thus, its economic significance is greater than its sheer size would indicate. It’s the home of the Buddy Holly Center – which honors the Lubbock native and “Father of Rock Roll” – and Texas Tech Univ.; both make tourism an important cog in the local economy.
ArtCraft Sign Studio Gets Fired Up
(Pine Hill, NJ)– Since its opening in 1989 as one of the earliest Sign Biz Member locations, Artcraft Sign Studio has enjoyed tremendous growth – so much so that it purchased its city’s former firehouse because it required a large production and service area for vehicle wraps and other digital graphics. Shop owner Arthur Elkins says window graphics represent roughly 5% of its business.
SignWorks Talent Comes Through to Save the Day
Owned by Tom Carr since 2010, SignWorks is a full service sign company that opened under the Sign Biz program in 1993. The prior owners, Jerry and Esta Holden, had a plan when they brought Carr on board to manage the shop. They planned on selling the business to him. “We just hadn’t told him yet,” says Jerry with a chuckle. But Carr, being talented and astute, was very interested. And so in 2010, he purchased the business and took the reins.
West Mountain Sign Grand Opening is Picture Perfect
(San Jose, CA)– Kelly Yamanishi comes to the sign industry with over 20 years of high-tech marketing experience with a high-profile Silicon Valley corporation. With this experience, she brings an in depth understanding of complex project management, marketing communications, and many types of “corporate speak.” In short, she knows how to help her clients communicate effectively with both business and non-business audiences.
More Accolades for Wrap Hero Elite Signs
(Orlando, FL)– Last month, the Sign Biz organization culminated the country’s only nationwide competition celebrating the accomplishments of the Sign Biz Network’s most successful digital sign designers and installers. This year’s “Everything is Marketing” contest entry form said, “Recognizing the impact of marketing across platforms, from brick, to click. Looking for projects that “went the extra mile” and that provided exposure beyond the sign.”
Toby Stephens of Elite Sign & Design Goes Beyond the Sign
(Lubbock, TX)– Toby Stephens hit the ground running with his new business, Elite Sign & Design, opened in Lubbock, Texas in January of 2010. He quickly moved up the ranks in the Sign Biz Network, achieving proficiency in dimensional signage and vehicle wraps. He shared his insights and actively engaged in the lively message group that connects all members of the Sign Biz network. Late on a Friday, May 6th of 2011, he sent a special message to all 200+ Sign Biz Members around the world:
Sign Biz® Leadership Certified for Dynamic Signage
(Dana Point, CA)–A little more than two and a half years ago, the Digital Signage Experts Group (DSEG) premiered its Digital Signage Certified Experts course as a broad overview of the digital signage industry — and since then DSEG has certified over 8000 professionals in 62 countries with the Digital Signage Certified Expert (DSCE) program, and over 2000 people with the Digital Signage Display Experts (DSDE) program, according to DSEG board member Jonathan Brawn, a principal at Brawn Consulting.
