Better Education for Higher Aspirations.

SUPPORT TEAM

Support personnel for Sign Biz are dedicated to the entire business development process for new entrepreneurs, and are called upon by all Members for their particular areas of expertise. Years may pass, and the relationships continue to grow. When a business moves, expands into a new location, the owner calls up for lease advice, or new floor plans. When a new graphic designer is hired, the call is for the important "second interview" skills of our professional Sign Technology Instructor. The coaching services of Paul Williams are a constant source of support for the first two years of operation, and are available for as many years after that as the owner wishes to contract. This page is dedicated to the support team members.

For Management Team information, visit our About Us page.

ALICIA HANSON SIGN TECHNOLOGY INSTRUCTOR & GRAPHIC DESIGNER
Alicia brings more than 15 years of industry experience and a deep understanding of the fundamentals of good sign design to her role as Sign Technology Instructor at Sign Biz, Inc. Coming from a family steeped in the graphic arts, (her grandfather was an offset printer and her mother a graphic designer), she was exposed to design from childhood. She opened her own sign shop in 1994, and before she sold it in 1998 to a large firm, her work was featured in Sign Business and SignCraft magazines. Alicia's training curriculum for Flexi and Adobe design programs, Sign Technology, Color Management, and Pricing helps Members become true specialists. Alicia delivers more than just an academic viewpoint, creating compelling and visually balanced logos for each Member's identity package.

PAUL WILLIAMS STRAGETIC MEMBER COACH
Paul has coached hundreds of Sign Biz Members over the years, part of the on-going support services in the Sign Biz Program. He joined the organization nearly 20 years ago, and was the first computer-aided sign making industry consultant in America, often doubling profit margins and increasing the quality of life for many entrepreneurs. He has worked with business owners to redefine the owner’s role, decreasing involvement in day-to-day operations by 50%, while increasing owner’s income. He works with large corporations, national entities, and the Sign Biz network and brings third-party objectivity, industry-proven guideposts, and support structures for meaningful strategies, using skills learned in the service of Fortune 500 companies.

ALEXANDRIA SHIN INTERIOR DESIGN / ARCHITECTURAL FLOORPLANS
Through the services of our specially selected space planner, HS Design Studio, a consultation and draft of proposed space layout for lease sites is included for new store owners, and available to existing Network Members, from the principal of the firm, Alexandria Shin. She has studied architecture and interior design, and you can expect a design that reflects more than a decade of experience specifically devoted to the digital sign and graphics industry. We are experts in understanding the unique challenges of your marketplace. Prior experience includes work as a construction manager, making Alex extremely qualified to work with our sign store specifications, as she has managed all facets of construction and phasing for a wide range of design and identity specifications.

SCOTT MEAD MULTIMEDIA ENGINEER
With a 20-year career in music and multimedia engineering, Scott is the ultimate video production pro behind the scores of workshop DVDs, LobbyPOP movie content, and the videography that makes it all come together. He started in Ann Arbor in 1980 recording sessions with Bob Seger, Mike Lutz of Tazmania, The Recording Institute of Detroit, Rick Medlocke and many independent artists. His clients have included the University of Michigan Staff on behalf of Yamaha for their new digital consoles, Guitar Center on behalf of Lexicon for their new computer hardware and digital reverbs, and original soundtrack development for Philips Consumer Electronics and Dominos Pizza. He brings great talent to each Member's LobbyPOP® video sign product, and authors countless educational DVDs.

MARY SILVERSTONE SALES INSTRUCTOR
Mary developed the sales people, managers and trainers that grew Jenny Craig Int’l. from a $68M company to more than $260M, first as Director of Sales and Trainings and then as VP of Franchise. During this 11-year tenure, she authored and delivered franchise-training programs for their expansion from 50 to over 800 Jenny Craig centers. Her expertise led her to a position of Global Director of Sales Training for Callaway Golf, resulting in company revenue growth from $700M to more than $800M in a three-year period. Mary is a creative, results-oriented Sales Management Executive who presents an eight-hour sales and marketing class during the Sign Biz Formal Training Program, delivering with energy, ethics and enjoyment.